Official logo on white
/favicon.svg This is the only official public logo asset. The curves and proportions must match favicon.svg exactly.
nsmon.com brand and marketing guide
nsmon.com
SEE OUTAGES BEFORE USERS DO.
Network Server Monitor
Internal reference for brand consistency. This page defines the brand icon variants, current wordmark treatment, color pairings, and the main claim to keep merch, decks, landing pages, and partner materials visually consistent.
Core claim
See outages before users do.
Use this as the primary slogan on merch, hero sections, campaign creatives, and concise sales material. It is sharp, memorable, and directly tied to monitoring value.
Brand sentence
nsmon.com is a Network Server Monitor for websites, APIs, ports, and infrastructure measured from a global probe network.
Use this fuller line when someone needs one sentence of context before seeing the product.
Logo system
Approved icon variants
Keep the circular badge shape. Do not stretch, rotate, outline, or recolor the mark outside the approved palette.
Official logo on black
/favicon.svg The official public logo stays unchanged on black backgrounds.
Official logo on gray
/favicon.svg The official public logo stays unchanged on neutral gray backgrounds.
Swapped colors for orange-adjacent surfaces
Derived from /favicon.svg For surfaces too close to orange, swap the orange and black fills inside the logo. The white outline around the “n” always stays.
Black and white
Monochrome logo variants
Use these when color is unavailable or undesirable. The circle is always part of the logo, including monochrome inversions.
Black on white
Standard monochrome treatment with the full circle preserved. Use on light one-color outputs.
White on black
Inverse monochrome treatment with the full circle preserved. Use on dark one-color outputs.
Wordmark
The name “nsmon.com”
Keep the wordmark bold, tight, and simple. The current recommendation is a heavy Ubuntu Sans treatment with strong contrast between nsmon and .com.
Recommended pairing
nsmon.com
Primary digital wordmark
Preferred on dark surfaces, website headers, decks, booth walls, and video lower thirds.
Recommended pairing
nsmon.com
Light-background wordmark
Use on white documents, agency proposals, partner one-pagers, and light packaging.
Recommended pairing
nsmon.com
Orange-surface wordmark
Use on orange panels or bold campaign surfaces where the brand color is the background itself.
Wordmark with claim
nsmon.com
SEE OUTAGES BEFORE USERS DO.
Wordmark rules
- Use lowercase nsmon.com. Do not switch to all caps or title case.
- Exact wordmark font:
Ubuntu Sans. - The font is self-hosted as part of the website.
- Wordmark weight on this page:
900with tight tracking. - Do not use decorative or handwritten fonts.
- When two-color treatment is possible, keep nsmon dominant and .com secondary.
- On light backgrounds, invert contrast but keep the structure identical rather than redesigning the wordmark.
Claim usage
See outages before users do.
This is the default claim for merch and public-facing marketing. It is short enough for shirts, stickers, rollups, and hero sections, while still communicating practical value in plain English.
Use it for
- Merch and conference materials
- Homepage hero copy
- Short ad creatives
- Landing page headers
Avoid using it as
- The only technical description of the full platform
- A replacement for product feature copy
- A paragraph-length mission statement
- A promise detached from monitoring context
Quick handoff for agencies
- Brand name: nsmon.com
- Expanded descriptor: Network Server Monitor
- Primary claim: See outages before users do.
- Primary color: Signal Orange
#f97316 - Core neutrals: black, white, neutral gray
- Primary icon file:
/favicon.svg - Locked font:
Ubuntu Sans - Font file:
/fonts/UbuntuSans.ttf - Color-swap exception: only for orange-adjacent backgrounds; keep the white outline around the “n”.
Default direction
Bold, technical, and direct. Avoid generic cloud visuals, soft pastel palettes, and vague reliability clichés. The brand should feel operational, global, and confident.